Comparative Effectiveness of Coaching Modalities in Commercial Fleet Operations

Abstract

This report presents findings from a comprehensive survey of commercial fleet professionals involved in fleet safety (specifically managers, coaches and decision-makers) regarding the perceived effectiveness, practical implementation, and strategic value of different driver coaching approaches. Grounded in the broader objective of improving safety outcomes through evidence-based coaching strategies, the survey sought to explore both individual preferences and organizational practices.The survey respondents consisted of two distinct groups: individuals who identify coaching as a key part of their primary job, and commercial dashcam decision-makers who do not directly engage in driver coaching. This composition allowed for insights from both those actively involved in coaching practices and those responsible for implementing or overseeing dashcam technology without hands-on coaching responsibilities.